Buyers deserve the demographics

I scratch my head these days when I hear stories of buyers purchasing a home and then being surprised at either the income level or the demographics; that it's "not what we were looking for".

How can that be?

As a Realtor working in the GTA and province of Ontario, we have access to some pretty informative and detailed information just like that. And since it's available to all Ontario Realtors, I can only surmise that this issue/question arises is because other Realtors either don't know about these tools or can't be bothered to use them.

Neither one is an acceptable excuse in my opinion.
As a professional, it's up to you to learn and understand all of the tools that are available to you in your business, whatever business that may be. How else can you call yourself a "professional"?

And if you can't be bothered to use these additional tools to understand things like the demographics of the area in which you're selling a house, then you're not servicing your clients to the best of your abilities and also leaving yourself open to a lawsuit.

When you buy a house from me, you're going to learn at least the following information about your area, as compared to the the larger postal area as compared to the city overall:

• average income
• proportions of white vs. grey. vs. blue collar workers
• education breakdown
• top ethnicities
• top religions
• top langauges
• proportions of renters vs. owners

If you were buying an home and this information were readily available, wouldn't you want to be able to review it prior to making a purchase decision of this magnitude?

When choosing a Realtor to help you, dig a little deeper to find one that's willing to really roll up their sleeves to help you make a solid decision.