Apple "Mc-figures" it out!

This isn't real estate related, per se, but just an observation du jour.

I just read in the (online) "paper" about how some schools in the U.S. are giving iPads to students instead of text books. Talk about a "green" solution! No paper wasted printing all those text books that have a limited usefulness. No aching backs making kids carry all that extra weight around. And publishing costs should go down considerably. (wishful thinking?)

So you have to give Apple credit for figuring out what McDonald's has known for years. Create customers at the earliest age and you keep them for life.

You put that Apple brand in front of school kids and they're going to come to rely on that brand.  It becomes embedded in their minds from seeing it day after day in their text reader.
For what else? iPods, iPhones, laptops.......ebooks, downloading music, movies........

Just brilliant!