Thursday, 16 September 2010

Why going the "extra mile" matters

Nowadays, it's become common practice in real estate transactions around the GTA (Greater Toronto Area) to simply fax an offer into the listing agent's office and wait for the results. I admit that on occasion, I've been guilty of doing that too. However, in the cases where the sellers request all offers by fax, you have no choice.

The other night, I was involved with a buyer, making an offer on a place and it required a good amount of driving. I could have saved a lot of time by faxing the offer to her, walking her through the signatures over the phone and then faxing it to the listing agent.

But here's why it can make a difference between winning and losing.
We were in competition with another offer, from another buyer-broker.
They chose to fax in their offer.

It turns out that both offers were very similar.
But we won! They chose us!
Why?
According to the seller's agent, since we presented in person, they chose to work with us and we hammered out the final few details and my client scored a gorgeous new home.
The deciding factor was that were there in person, and able to work out the final details then and there.

So driving those extra miles turned out to be the difference maker for my client.

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